APPROACH/PLAN:

• Create a system to send thousands of newly acquired leads and buyers to, that can sell a $25k in-person event on autopilot.
  • Step 1: 5-Day Challenge (selling High Ticket Offer)
  • Step 2: Masterclass “Enhancer” to Challenge (selling High Ticket Offer)
  • Step 3: Slack adjuster down-sell (Course)
  • Step 4: VIP Day Offer (Ultra High Ticket)

RESULTS:
$1,020,418 TOTAL SALES

• $6,439 (137 VIP Challenge Tickets Sold – $47 each)
• $750,000 (30 total sales – $25k Offer)
• $13,979 (7 total sales – $1,997 Offer)
• $250,000 (1 sale – VIP Day Offer)
  • 13 VIP Day Applications

$8,367.96 (Adspend Total)

• $6,656.57 Challenge Adspend
• $1,711.39 Masterclass Adspend

12,194% ROAS

ADDITIONAL STATS:
1946 Total Leads

• 450 VIP Challenge Registrants (all VIP – there was no general)
  • 313 FREE VIP Challenge Tickets (Gifted to past purchasers of anything)
  • 137 VIP Challenge Tickets Sold ($47 each)
    • 58% Challenge Optin rate
    • 28% VIP Ticket Purchase rate
  • 1123 Masterclass Registrants
    • 34% Masterclass Reg rate

CONCLUSION:
We were able to run the GROW | SCALE | PROFIT SYSTEM and generate over $1M in sales in under 30 days, this will now become evergreen.

VALUE LADDER/OFFERS

➔ Free/Paid Challenge ($0/$47)

• Goal: Get a VIP Challenge Registration
• Offer: 5-Day Challenge
  • 5 Days of Extended Training with Eileen Wilder and the team.
  • Access to the Private Challenge Facebook Group.
  • ​Exclusive VIP Pre-Session Q&A Zoom Calls.

Leading up to the Challenge:

• Eileen did multiple Facebook live videos that were used for paid ads.
• We sent 2 emails a day to email list.
• We gave a free ticket to “buyer’s list” and charged $47 to leads lists and ads registrants.

During the Challenge:

• Eileen did the best job at getting people to stay engaged in the challenge.
• One extra VIP hour each day before the challenge material started.
• Facebook group was active with assignments.
• Daily emails with replays went out & email/text reminders for the next day’s training.

After the Challenge:

• Close of cart emails.

➔ Core Offer: High Ticket $25k

• Goal: Get people to buy.
• Offer: 3-Day in-person workshop:
  • 3-Day in-person workshop with Eileen Wilder and the team.
  • High-ticket offer, sales strategies set up to build a 6-figure per year (then 6-figures per month) coaching & consulting business…
  • “SuperSexy” High Ticket Offer Workshop.
  • “7-Figure Speaker” LIVE Speaker Coaching.
  • “Look Like a Pro” with Celebrity Photographer Matt Daniel.

A major highlight of our offer stack was access to a private, exclusive in-person event with Eileen and her team in Houston.

➔ Free Masterclass

• Goal: Get challenge registrants to spend more time with Eileen and repitch the core offer.
• Offer: Live Masterclass
  • 4-hour Masterclass
  • Get 7 Professionally Designed, Pre-built High-Ticket Funnels When You Attend LIVE!

This Masterclass was designed for three purposes: First, to give challenge participants more time with Eileen to get them to convert into the core offer. Secondly, we opened it up to the entire list to give people who couldn’t commit to the 5-day challenge an opportunity to see the offer. Thirdly, we want people to spend more time with Eileen, in preparation for the next challenge.

➔ Downsell Offer: Course ($1997)

• Goal: Get people that didn’t buy Core Offer to buy evergreen course
• Offer: Course
  • Million Dollar Masterclass Course
  • Offer, Choreography, Speeches, Closes, Strategies, and Skills
  • High Ticket Offer Creation™ Training
  • Sales Speaking™: How to Become an Effective Sales Speaker™
  • B.I.T.S. Speeches, Closes, and Content Document
  • Million Dollar Filling Event Strategies
  • 5-Star Delivery: How to Deliver Your High Ticket Program

➔ Backend Offer: VIP DAY ($250,000)

• Goal: Get people to buy
• Offer:
  • 8 hours of one-on-one coaching with Eileen Wilder.
  • One-on-one coaching from Eileen Wilder’s marketing team to optimize your marketing and funnels.
  • Higher level access to Eileen Wilder and her Team.
  • Event Choreography Creation & High Ticket Offer Creation—Done for you.
  • Eileen to Speak and sell from Stage at Your Event.

After all the new leads, buyers, and list warming, we ended the campaign with 3 emails announcing 1 spot open for a new VIP Day client.

CHALLENGE (FUNNEL)

MASTERCLASS (FUNNEL)

HIGH TICKET OFFER SALES PAGE (FUNNEL)

COURSE SALES PAGE (FUNNEL)

VIP DAY (FUNNEL)

CHALLENGE AND MASTERCLASS (ADS)