CASE STUDY
GRANT CARDONE UNBREAKABLE CHALLENGE
Results:
– 6,586 new leads
– CPL $15.79
Return On Ad Spend
– Immediate ROAS: 263% (or 2.63)
– 30-day ROAS: 387% (or 3.87)
– 1 year projected ROAS: 961%+ (or 9.61+) = $1m+
Came in 2nd place in Grantās affiliate promo contest (prize = $50k, and other prizes).
UNBREAKABLE CHALLENGE (BRIEF)
Overview:
Alisha Schenck partnered with Bill Allen to run Grant Cardoneās Unbreakable Challenge. The objective was to create a marketing campaign to generate leads for Billās email list. Success would be defined as growing his email list at a cost of $20.00 per lead.
Results:
We added 6,586 new leads to Billās email list.
CPL of $15.79
Return On Ad Spend
Immediate ROAS: 263% (or 2.63)
30 day ROAS: 387% (or 3.87)
1 year projected ROAS: 961%+ (or 9.61+) = $1m+
Bill came in 2nd place in Grantās affiliate promo contest (prize = $50k, and other prizes).
Approach/Plan:
Facebook Ads to bridge page
Build email list
Get paid as an affiliate in the contest
Provide bonus trainings to optins
Send emails to optins
Make additional offers to optins
Conclusion:
The partnership between Alisha Schenck and Bill Allen is a success. In addition to prep, assets, management, and execution for this campaign, is consulting regarding his ad account, marketing, funnels, team, business – to prep and assist with scale.
UNBREAKABLE CHALLENGE (STATS)
AD SPEND
$104,000
UNIQUE OPT-INS
6,586
CHALLENGE REVENUE
Front-End Sales: $26,209
Core Offer Sales: $196,911
TOTAL SALES: $223,120
Plus:Ā 2nd Place Affiliate Bonus: $50,000
TOTAL WITH BONUS: $273,120
MASTERMIND REVENUE
7 Figure Altitude: 2X at $25,000 Each
7 Figure Runway: 1X at $15,000 Each
7 Figure Multifamily: 2X at $25,000 Each
TOTAL MASTERMIND SALES: $115,000
OTHER PRODUCT REVENUE
Flip Hacking LIVE Tickets: 21 Sales / $7,287 Revenue
Multifamily Live Tickets: 38 Sales / $7,486 Revenue
7 Figure Underground Book: 9 Sales / $71.55 Revenue
TOTAL REVENUE
TOTAL REVENUE: $402,964.55
UNBREAKABLE CHALLENGEĀ (VALUE LADDER/OFFERS)
ā Free Challenge
- Goal: Get a Challenge Registration
- Billās Sign-up Stack:
- RECESSION-PROOF REAL ESTATE INVESTING KIT
- OFF-MARKET DEALS ON DEMAND VIDEO COURSE
- “FLIP FUNDING” STARTER PACK
- PLUS: 3 Pre-Event Live Calls
- PLUS: 5 Daily āChallenge Recapā Live Streams With Bill
Leading up to the Challenge:
- Bill conducted 3 pre-challenge livestream training sessions where he gave value for nearly 2 hours per session.
- These were very well received.
- The replays of were provided as bonuses to people who signed up for the Challenge.
During the Challenge:
- Bill held 5 daily livestreams where he expanded on what Grant taught each day.
After the Challenge:
- Bill held a bonus āwrap-upā day, where he went live and shared additional takeaways/ success tips.
ā Core Offer:
- Goal: Get People to Core Offer
- Billās Offer Stack:
- INDESTRUCTIBLE INVESTOR EVENT: 1 Ticket to the Live 2-Day Masterclass Event in Nashville With Bill
- 90-DAY DEAL ACADEMY: Billās Flagship House Flipping & Wholesaling Video Course
- 30 DAYS TO $500K CHALLENGE: Lifetime Access to Billās World-Famous Private Money Raising Challenge for Real Estate Investors
A major highlight of our offer stack was access to a private, exclusive in-person event with Bill and his team at the 7 Figure Flipping headquarters outside Nashville, TN.
UNBREAKABLE CHALLENGE (FUNNEL)
UNBREAKABLE CHALLENGE (ADS)
UNBREAKABLE CHALLENGE (EMAILS)
Hereās a quick breakdown of the emails that were sent in connection with Grant Cardoneās Unbreakable Challenge (before, during, and after)…
Unbreakable Challenge: 14 Promotion Emails
These emails were sent to the 7 Figure Flipping email list, promoting the Unbreakable Challenge to Billās existing audience.
EXAMPLE:
Unbreakable Challenge: 47 Engagement Emails
These emails were sent to people who signed up for Grant Cardoneās Unbreakable Challenge, either hyping up the Challenge, reminding people to attend, delivering pre-Challenge bonus content, or pointing people toward it.
EXAMPLE:Ā
Unbreakable Challenge: 20 Offer Emails
These emails were sent to Challenge signups and the 7 Figure Flipping email list, promoting Grant Cardoneās $997 offer.
EXAMPLE:
In addition, after the main promotional pushes associated with the Challenge, the following emails were sentā¦
Flip Hacking LIVE Offer: 8 Emails
These emails were sent promoting Flip Hacking LIVE, our 3-day live event for single-family real estate investors happening in October 2023.
EXAMPLE:Ā
Multifamily Live Offer: 18 Emails
These emails were sent promoting Multifamily Live, Billās 3-day live event for multifamily real estate investors happening in June 2023.
EXAMPLE:
Valued-Based Content / Engagement: 28 Emails
A total of 28 value / content / podcast / engagement emails (providing value) have been sent to subscribers since the start of Grant Cardoneās Unbreakable Challenge.
EXAMPLE: