UNBREAKABLE CHALLENGE (BRIEF)

Overview:

Alisha Schenck partnered with Bill Allen to run Grant Cardone’s Unbreakable Challenge. The objective was to create a marketing campaign to generate leads for Bill’s email list. Success would be defined as growing his email list at a cost of $20.00 per lead.

Results:

We added 6,586 new leads to Bill’s email list.
CPL of $15.79
Return On Ad Spend
Immediate ROAS: 263% (or 2.63)
30 day ROAS: 387% (or 3.87)
1 year projected ROAS: 961%+ (or 9.61+) = $1m+
Bill came in 2nd place in Grant’s affiliate promo contest (prize = $50k, and other prizes).

Approach/Plan:

Facebook Ads to bridge page
Build email list
Get paid as an affiliate in the contest
Provide bonus trainings to optins
Send emails to optins
Make additional offers to optins

Conclusion:

The partnership between Alisha Schenck and Bill Allen is a success. In addition to prep, assets, management, and execution for this campaign, is consulting regarding his ad account, marketing, funnels, team, business – to prep and assist with scale.

UNBREAKABLE CHALLENGE (STATS)

AD SPEND

$104,000

UNIQUE OPT-INS

6,586

CHALLENGE REVENUE

Front-End Sales: $26,209
Core Offer Sales: $196,911
TOTAL SALES: $223,120
Plus: 2nd Place Affiliate Bonus: $50,000

TOTAL WITH BONUS: $273,120

MASTERMIND REVENUE

7 Figure Altitude: 2X at $25,000 Each
7 Figure Runway: 1X at $15,000 Each
7 Figure Multifamily: 2X at $25,000 Each

TOTAL MASTERMIND SALES: $115,000

OTHER PRODUCT REVENUE

Flip Hacking LIVE Tickets: 21 Sales / $7,287 Revenue
Multifamily Live Tickets: 38 Sales / $7,486 Revenue
7 Figure Underground Book: 9 Sales / $71.55 Revenue

TOTAL REVENUE

TOTAL REVENUE: $402,964.55

UNBREAKABLE CHALLENGE (VALUE LADDER/OFFERS)

➔ Free Challenge

• Goal: Get a Challenge Registration
• Bill’s Sign-up Stack:
  • RECESSION-PROOF REAL ESTATE INVESTING KIT
  • OFF-MARKET DEALS ON DEMAND VIDEO COURSE
  • “FLIP FUNDING” STARTER PACK
  • PLUS: 3 Pre-Event Live Calls
  • PLUS: 5 Daily “Challenge Recap” Live Streams With Bill

Leading up to the Challenge:

• Bill conducted 3 pre-challenge livestream training sessions where he gave value for nearly 2 hours per session.
• These were very well received.
• The replays of were provided as bonuses to people who signed up for the Challenge.

During the Challenge:

• Bill held 5 daily livestreams where he expanded on what Grant taught each day.

After the Challenge:

• Bill held a bonus “wrap-up” day, where he went live and shared additional takeaways/ success tips.

➔ Core Offer:

• Goal: Get People to Core Offer
• Bill’s Offer Stack:
  
  • INDESTRUCTIBLE INVESTOR EVENT: 1 Ticket to the Live 2-Day Masterclass Event in Nashville With Bill
  • 90-DAY DEAL ACADEMY: Bill’s Flagship House Flipping & Wholesaling Video Course
  • 30 DAYS TO $500K CHALLENGE: Lifetime Access to Bill’s World-Famous Private Money Raising Challenge for Real Estate Investors

A major highlight of our offer stack was access to a private, exclusive in-person event with Bill and his team at the 7 Figure Flipping headquarters outside Nashville, TN.